Use a table when you need to show individual values precisely. A graph works best when you want to show relationships.

Infographics use visual cues to convey information more clearly and readily than would be possible using text alone.

Research shows that we can only hold 3-5 chunks of information in working memory.

Just as good design supports the processing of information, bad design can slow us down.

If you use a photo of a person, your viewer will look at what the photo is looking at.

Read or hear a piece of information, and 3 days later you'll remember 10% of it. Add a picture and you'll remember 65%.