“Eventually everything connects.
CHARLES EAMES
In providing integrated solutions to information design problems, we specialize in the development, visualization, organization, and dissemination of complex information. We have yet to encounter data that would not submit to a well-crafted narrative or coherent visual display.
RECENT POSTS
SYNTHESIZING DATA, DESIGN AND TECHNOLOGY.
Tables vs. Charts
Use a table when you need to show individual values precisely. A graph works best when you want to show relationships.
Why Infographics?
Infographics use visual cues to convey information more clearly and readily than would be possible using text alone.
Simplify and Add Emphasis
Research shows that we can only hold 3-5 chunks of information in working memory.
Archive
IT IS OUR MISSION TO ORGANIZE KNOWLEDGE AND PROVIDE CLARITY.
The Stroop Effect
Just as good design supports the processing of information, bad design can slow us down.
The Power of Eye Gaze
If you use a photo of a person, your viewer will look at what the photo is looking at.
Pictorial Superiority Effect
Read or hear a piece of information, and 3 days later you'll remember 10% of it. Add a picture and you'll remember 65%.
ORGANIZING KNOWLEDGE, PROVIDING CLARITY